MARKETPLACES · Onboarding

The company is the vehicle. The store is the battlefield.

Cross-border sellers register a company for one reason: to get a store to sell from. Otto, Kaufland, Leroy Merlin, Conforama — the local ceiling-tier platforms — we know them, and connect company, VAT, EPR and onboarding into one flow.

Book a free consultation → See platforms

Ceiling-tier platforms Company → VAT → EPR → onboarding Compliance first · higher approval DE · FR · NL & pan-EU

Onboarding Brief

Core platformsOtto · Kaufland · Leroy Merlin

Regionalbol.com · Cdiscount · Allegro

One flowCompany · VAT · EPR · onboarding

ServiceRegister · review · go live

MarketsDE · FR · NL & pan-EU

LogicCompliance first

JWHELP · Onboarding Brief● End-to-end flow

01 / Platforms

The local platforms we know

From general ceiling-tier to vertical and regional leaders — pick the right platform for your category and markets, with the right credentials in place.

001

General ceilingOtto / Kaufland

Germany's large local platforms — high traffic and quality customers, but strict review with high bars on local credentials, VAT, EPR and category approval.

Otto.de
Kaufland.de
Local credential setup
Category approval
German-language CS & localization

PlatformsOtto · KauflandDE general ceiling

002

Home & DIYLeroy / ManoMano

The vertical ceiling for home, DIY and furniture — ideal for sellers in those categories to reach European buyers precisely.

Leroy Merlin
Conforama
ManoMano
Home & DIY categories
France & pan-EU reach

PlatformsLeroy · ManoManoHome & DIY vertical

003

Regional leadersbol / Allegro

Regional leaders in the Benelux, France and Poland — cover more European markets with a multi-site strategy.

bol.com (Benelux)
Cdiscount (France)
Allegro (Poland)
Regional coverage
Multi-site strategy

Platformsbol · AllegroRegional leaders

02 / Why us

Why local platforms are hard, and what we add

Local platforms are not open marketplaces — the gate is credentials, compliance and localization. We get those prerequisites in place.

001

Compliance firsthigher approval

Local platforms are strict on company credentials, VAT, EPR and category status — miss one and you are rejected. We get the prerequisites solid to raise first-pass approval.

Local company entity
Valid VAT number
EPR registration
Category & product status

CoreCompliance firstComply, then list

002

One flowno multi-vendor

Company setup → VAT → EPR → onboarding are interlocked. We do it in one place, so you don't juggle multiple vendors and pitfalls.

Company / ready-made
VAT / OSS
EPR compliance
Account & go-live

ChainCompany → storeConnected end to end

003

Localizationgoing live is the start

Language, customer service, local returns, compliance updates — staying live matters. We provide localization and ongoing compliance to keep the account stable.

Localized listings
Local returns / CS options
VAT filing & EPR updates
Platform-policy tracking

OngoingStay stableBeyond go-live

03 / Process

From assessment to go-live, step by step

Get the prerequisites right and onboarding flows. Every step has a clear deliverable.

Step 1

Platform & category assessment

Based on your product and markets, choose platforms and categories and map each platform's requirements.

You provideProduct / category / markets

Step 2

Prerequisite compliance

Company setup (or a ready-made company), VAT, EPR and category status — all put in place.

PrerequisitesCompany / VAT / EPR / status

Step 3

Account & documents

OutputSeller account / doc pack

Step 4

Platform review

Liaise with the platform review team, handle corrections and category unlocks, and push the account through.

OngoingReview / corrections / unlocks

Step 5

Go-live & localization

List products, localize (language / logistics / CS), set pricing and promotions, and start selling.

OutputStore live / products listed

After

Ongoing compliance

VAT filing, EPR updates and platform-policy tracking to keep the account stable long term.

OngoingFiling / compliance / policy

04 / FAQ

Clear answers to key questions

CriteriaWhat do I need to onboard to Kaufland / Otto?
+
Typically a European local company, a valid VAT number, EPR registration, relevant category status and localization (language / CS / returns). Requirements vary by platform and category — we assess first, then give the list.
PrereqDo I really need a European company to onboard?
+
Most local ceiling-tier platforms require a local company entity and local tax compliance. That is exactly why registering a company is the prerequisite to onboarding — we connect company, VAT, EPR and onboarding in one flow.
TimingHow long does onboarding take?
+
It depends on platform review and how complete the prerequisites are. With prerequisites ready, review is faster; missing items slow it down. We shorten the overall timeline by getting compliance in first.
OperationsCan you also run the store for me?
+
Onboarding and compliance are our core; operations can be arranged as needed. We suggest getting the store live and compliant first, then discussing how deep to go on operations.
PlatformsWhich platforms do you support?
+
Otto, Kaufland, Leroy Merlin, Conforama, bol.com, Cdiscount, Allegro, ManoMano and other local and regional platforms across DE, FR, NL, PL and more. We can recommend by your category.
ReviewWhat if the platform rejects my application?
+
Most rejections come from missing credentials or compliance items. We pinpoint the cause, complete the materials and re-engage, and adjust the platform or category strategy if needed to raise the pass rate.

06 / Contact

Get your store live in Europe

Free initial consultation
30 minutes to tailor your plan

Whether you want to onboard to a specific platform or connect company, VAT, EPR and onboarding in one flow, we know the local platforms and give a clear, actionable path.

Emailjwhelp-eu@outlook.com

WeChatjwhelp-eu

ResponseWithin 24h on business days

LanguageEnglish · Chinese · local languages

Coverage20+ EU countries