MARKETPLACES · Onboarding

The company is the vehicle. The store is the battlefield.

We support pan-European platforms such as Amazon and eBay, plus Otto, Kaufland, ManoMano, Castorama, Leroy Merlin, Cdiscount, Conforama, OnBuy and bol.com, aligning company, VAT, EPR and onboarding documentation.

Kaufland onboarding: align the documents and fulfilment plan

A European company does not itself establish marketplace approval. Tell us the target marketplace, category, entity and VAT position, dispatch location and returns plan. Kaufland’s official registration guidance includes product EANs (GTINs) and an EU returns address; the actual checklist still needs to match your entity, products and marketplace.

We coordinate entity, VAT, EPR and application preparation, then address the platform’s feedback. Admission remains the platform’s decision; we do not guarantee approval.

Send your platform checklist and current position → · Official Kaufland registration guidance (checked30 October2026)

Book a free consultation → See platforms

Major local marketplaces Company → VAT → EPR → onboarding Compliance first · better aligned with common onboarding requirements DE · FR · NL & pan-EU

Onboarding Brief

Pan-EuropeanAmazon · eBay · Kaufland

LocalOtto · ManoMano · Castorama

RegionalCdiscount · OnBuy · bol.com · Allegro

One flowCompany · VAT · EPR · onboarding

ServiceRegister · review · go live

MarketsDE · FR · NL & pan-EU

LogicCompliance first

JWHELP · Onboarding Brief● End-to-end flow

01 / Platforms

European platforms we cover

From pan-European marketplaces to home-and-DIY specialists and regional platforms, we align the route and documents with your category and target markets.

001

Pan-EuropeanAmazon / eBay / Kaufland

Multi-market platforms with requirements shaped by sales countries, inventory location and category. We map entity, VAT, EPR and product documentation.

Amazon Europe
eBay Europe
Kaufland.de
Otto.de
Multi-market documentation

PlatformsAmazon · eBayPan-European marketplaces

002

Home & DIYManoMano / Castorama

Specialist routes for home, DIY and furniture sellers seeking focused European audiences.

ManoMano
Castorama
Leroy Merlin
Conforama
Home & DIY categories

PlatformsManoMano · CastoramaHome & DIY specialists

003

Regional platformsCdiscount / OnBuy / bol

Reach buyers across France, the UK, Benelux and Poland through a complementary regional marketplace mix.

Cdiscount (France)
OnBuy (UK)
bol.com (Benelux)
Allegro (Poland)
Multi-site strategy

PlatformsCdiscount · OnBuy · bolRegional marketplaces

02 / Why us

Why local platforms are hard, and what we add

Local platforms are not open marketplaces — the gate is credentials, compliance and localization. We get those prerequisites in place.

001

Compliance firstbetter aligned with common onboarding requirements

Local platforms are strict on company credentials, VAT, EPR and category status — miss one and you are rejected. We get the prerequisites solid to raise first-pass approval.

Local company entity
Valid VAT number
EPR registration
Category & product status

CoreCompliance firstComply, then list

002

One flowno multi-vendor

Company setup → VAT → EPR → onboarding are interlocked. We do it in one place, so you don't juggle multiple vendors and pitfalls.

Company / ready-made
VAT / OSS
EPR compliance
Account & go-live

ChainCompany → storeConnected end to end

003

Localizationgoing live is the start

Language, customer service, local returns, compliance updates — staying live matters. We provide localization and ongoing compliance to keep the account stable.

Localized listings
Local returns / CS options
VAT filing & EPR updates
Platform-policy tracking

OngoingStay stableBeyond go-live

03 / Process

From assessment to go-live, step by step

Get the prerequisites right and onboarding flows. Every step has a clear deliverable.

Step 1

Platform & category assessment

Based on your product and markets, choose platforms and categories and map each platform's requirements.

You provideProduct / category / markets

Step 2

Prerequisite compliance

Company setup (or a ready-made company), VAT, EPR and category status — all put in place.

PrerequisitesCompany / VAT / EPR / status

Step 3

Account & documents

OutputSeller account / doc pack

Step 4

Platform review

Liaise with the platform review team, handle corrections and category unlocks, and push the account through.

OngoingReview / corrections / unlocks

Step 5

Go-live & localization

List products, localize (language / logistics / CS), set pricing and promotions, and start selling.

OutputStore live / products listed

After

Ongoing compliance

VAT filing, EPR updates and platform-policy tracking to keep the account stable long term.

OngoingFiling / compliance / policy

04 / FAQ

Clear answers to key questions

CriteriaWhat do I need to onboard to Kaufland / Otto?
+
Typically a European local company, a valid VAT number, EPR registration, relevant category status and localization (language / CS / returns). Requirements vary by platform and category — we assess first, then give the list.
PrereqDo I really need a European company to onboard?
+
Most local major local marketplaces require a local company entity and local tax compliance. That is exactly why registering a company is the prerequisite to onboarding — we connect company, VAT, EPR and onboarding in one flow.
TimingHow long does onboarding take?
+
It depends on platform review and how complete the prerequisites are. With prerequisites ready, review is faster; missing items slow it down. We shorten the overall timeline by getting compliance in first.
OperationsCan you also run the store for me?
+
Onboarding and compliance are our core; operations can be arranged as needed. We suggest getting the store live and compliant first, then discussing how deep to go on operations.
PlatformsWhich platforms do you support?
+
We can assist with onboarding preparation for Amazon, eBay, Otto, Kaufland, ManoMano, Castorama, Leroy Merlin, Cdiscount, Conforama, OnBuy, bol.com, Allegro and other European platforms. Scope and requirements depend on the platform, site and category review rules.
ReviewWhat if the platform rejects my application?
+
Most rejections come from missing credentials or compliance items. We pinpoint the cause, complete the materials and re-engage, and adjust the platform or category strategy if needed to raise the pass rate.
ComplianceDo I need VAT and EPR registration to sell on Kaufland or Otto?
+

Yes. Selling on European marketplaces generally requires a valid local VAT number and completed EPR registration (e.g. packaging) before you can list and trade. We handle it in sequence: company to VAT to EPR to onboarding.
PlatformsWhy does Otto require a German company (GmbH/UG)?
+

Otto has a hard requirement on the seller entity — typically a German company (GmbH or UG) to open a store. If you don't yet have a German entity, we can set one up or provide a ready-made company first, then proceed with onboarding.
CompareHow is selling on local European marketplaces different from Amazon only?
+

Amazon is highly competitive with concentrated traffic; local platforms like Kaufland, Otto and ManoMano have less competition and a focused local audience — a useful way to diversify and reach local shoppers. Entry requirements and compliance differ by platform; we help you choose by category.

06 / Contact

Get your store live in Europe

Free initial consultation
30 minutes to tailor your plan

Whether you want to onboard to a specific platform or connect company, VAT, EPR and onboarding in one flow, we know the local platforms and give a clear, actionable path.

Emailcontact@jwhelp-eu.com

WeChatjwhelp-eu

ResponseWithin 24h on business days

LanguageEnglish · Chinese · local languages

Coverage20+ EU countries